LEVEL 2 - WORLD 2
The Brand
Digitas was the digital arm of Publicis's advertising group, and they were working with some of the biggest brands in the country.
The Role
Being a copywriter for an agency meant that the work I created for them had to move the engagement needle. I needed to strategize and create content and campaigns for leading brands.
WeWork started off in India right before the pandemic. The post pandemic boom meant that they required a complete digital creative package.
WeWork wanted to build support for the LGBTQIA+ community and the pandemic had driven away hopes of having the Pride Parade.
We wanted to run a campaign that brought a little ray of sunshine to an already isolated community, during an extremely isolating time. We wanted to bring the Parade online.
A virtual platform that brought love and support to the LGBTQIA+ community through the hashtag - #PrideStreetOfWe.
We brought it to the world through Facebook, Twitter, LinkedIn and a microsite.
Mental health in the workspace has been a taboo topic. Bringing up the fact that you need some time to care for yourself was very hard.
We wanted to make that simple for those that needed it.
We wanted people to know that it was okay to not be okay.
We developed a microsite that hosted multiple OOO templates for a mental health day off. We drummed up engagement through social media.
When the pandemic hit, people's lives changed. That included the way that people worked.
WeWork was all about being flexible and providing that flexibility to the way that people worked.
We ran a campaign on WeWork socials to show people that 'When Plans Change, Plan With WeWork'.
WeWork also asked us to keep their socials engaged.
Here's how we did that!
Germany Tourism had a decent tourist base from India, at least before the pandemic. With the pandemic in full force we really wanted to bring the experience of Germany home.
We tied travel and movies together to provide the audience with a personalized film and trailer for their adventure in Germany.
We also used Germany Tourism socials to promote the campaign #UnscriptedGermany.
Nestle was looking to promote their dog food brand Purina in the Indian market.
We took over their socials to to show how each doggo can unleash their super through the right kind of food tailored to their needs
